- Brazilian born professional focused on early-stage and scaling startups in Brazil and Latin America, mainly in the mobility, last mile and logistics industries.
- Previous experiences include managerial roles in different early stage startups in Latin America (99/Didi, Rappi, Grin/Grow, Tembici), founding team of a mobility startup that expanded globally (invested by Rocket Internet) and brief experience in the financial industry (BR Partners, ING Bank).
- Skills: Launching, Expansion, Operations Scaling, Problem Solving, Business Development.
- Holds a MSc in Macroeconomics (BGSE, Spain), a MSc in Business (KEDGE, France) and a BA in Business (USP, Brazil).
jun. 2019 - apr. 2020 Santiago, Santiago Metropolitan, Chile
Tembici is the leading micro-mobility player in Latin America, providing first and last mile transportation solutions to daily commuters. It offers shared docked bicycles and e-bikes in several Brazilian cities, Buenos Aires (Argentina) and Santiago (Chile).
Main Tasks:
- Design, implement and track acquisition campaigns to drive new users
- Define, grow and optimize the overall marketing strategy across different channels
- Manage local budget to drive user growth and maximize overall ROI
sept. 2018 - may. 2019 Latin America
Grin Scooters was a Mexican micromobility company in Latin America that merged with Brazilians Ride and Yellow in January 2019 to create Grow Mobility, operating more than 135,000 micromobility vehicles across seven countries in the region.
Main Tasks:
- Launch free-float operations, build a local team and manage city growth
- Develop the scooter chargers strategy and process to scale the business
- Expand and scale operations in different Latin American cities
apr. 2018 - sept. 2018 Fortaleza Area, Brazil
ept. 2017 - mar. 2018 · Brazil
99 is an urban transport app that offers car booking services (taxis, black cabs, P2P) for both personal and business purposes in Brazil. It was acquired by Didi Chuxing in January 2018 leading to a valuation of over $1 billion dollars.
Main Tasks:
- Launch P2P segment in new markets and expand regional operations in Brazil
- Acquire new drivers and establish recurring strategies and techniques for retention
- Build and manage relationship with government officials, taxi and P2P leaderships99 is an urban transport app that offers car booking services (taxis, black cabs, P2P) for both personal and business purposes in Brazil. It was acquired by Didi Chuxing in January 2018 leading to a valuation of over $1 billion dollars. Main Tasks: - Launch P2P segment in new markets and expand regional operations in Brazil - Acquire new drivers and establish recurring strategies and techniques for retention - Build and manage relationship with government officials, taxi and P2P leaderships
ene. 2017 - ago. 2017 São Paulo Area, Brazil
Main tasks:
- Restructure driver’s onboarding process and launch the P2P product segment
- Manage driver’s acquisition strategies and performance across multiple channels
- Launch driver's onboarding and support center and manage the team